Do they do stuff like this just so people like me will blog about it....? Likely.. The red cups and packaging I don't like but the store front is kinda nice.
McDonalds Japan is testing the waters of no-brand marketing with newly opened Quarter Pounder stores in Tokyo.
Generic packaging, minimalist decor, a two-item menu - and not a clown in sight! That goes for the website as well. McDonalds Japan's dip into no-brand marketing comes as quite a shock to those who see the global burger master as the poster child for brand name advertising.
Word is, curious customers are lining up to get into Quarter Pounder's stark black & red shops. When they finally squeeze through the door, menu choices can be arrived at by a coin flip: a Quarter Pounder with Cheese Set for 500 yen (about $5.15) or a Double Quarter Pounder with Cheese Set that goes for 600 yen (about $6.20). It's been noted by some that McDonalds burgers are smaller in Japan, so take that into account before judging whether either set is a good deal.
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